In a nutshell:
- Wall Moderator
- Outreach
- Advertising
- Insights
- Full Control
The hype has faded into a murmur. But even though Linsanity now seems quaint, Jeremy Lin has proven himself quite nicely, thank you. The Knicks are winning again, and last night, he poured in 18 points and 10 assists. He’s averaging 15 and 6. Those would all be very good numbers for a seasoned, multi-millionaire pro.
Jeremy Lin and Linsanity embodied an unprecedented combo of brand identities: A former underdog and pious Christian Asian-American that may appeal to consumers across a wide spectrum of domestic and international markets.
The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social, and design for mid-to-enterprise level brands. Learn how to track your social media conversions with our new technology, ROSI trax™. Watch the demo! Pinteres…
For those out there who don’t see how Pinterest could benefit their business, here’s Bepko’s brief explanation: “It allows us to curate images from across the web that really speak to who we are as a company, images that reflect our core values and essentially communicate the essence of who we are.”
I think it’s a really user-friendly platform to share info with like-minded individuals. Brands can ultimately utilize Pinterest to convert followers into potential customers. Again, the keywords are “simplicity” and “engagement” like Twitter and Tumblr. Blog is out, simplified platforms are in!
Using Google+? Add Mashable to your circles. You’ll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. It’s been a long time coming, but Google has finally given the official go-ahead for businesses to creat…
- Every small business owner and marketer needs this guide.
- Create an official page for your brand before some cyber squatters do.
Because we’re not on enough social media sites yet….
I don’t know what I’m going to use the G+ page for yet. I don’t want to rehash what I post everywhere else. So if you’re curious about what could be a) the next great Internet sensation or b) a total mess…feel free to follow.
Google+ for brands is relatively new and business owners are unsure how to utilize it for marketing campaigns and as alternative medium to interact with consumers. No one knows if it is capable of rivaling Facebook and LinkedIn that have their niche social media users. The advantage Google has is its cross-platform supports at Youtube, Gmail, Google Analytics, etc. With proper G+ tools and cross-platform coordination, Google’s ambitious move could attract brands to use G+ as an integral part of aggressive synchronized marketing campaigns.
Google+ business page is now opened for brands!
Google launched Google+ for business with little announcement, sufficient tools and supports. It’s definitely NOT a good move if it wants to rival Facebook and stress how much other Google platforms like Youtube, Google search, Google Adsense and Google Analystics can sync with G+ to optimize campaign results.
Social media marketing is about engagements with consumers. A business homepage might serve as platform/platforms for preliminary info and/or e-commerce. Whereas, social media like Facebook and Twitter are where transparent real-time two-way engagements take place. Without proper guidance, some entrepreneurs maybe overwhelmed by complexity and speed of engagements of social media.
Here’s social media program 101 as outlined by the article:
- Audience Identification.
- Platform Development & Design.
- Brand Campaign Integration.
- Content Creation/Coordination.
- Goal Mapping.
- Brand Identity.
- Audience Attraction.
- Social Media Listening.
- Community & Social Responsibility.
- Internal/External Community Engagement & Response.
- Brand Advocacy.
- Customer Service.
Photo: By Mentionablehonor (Own work) [CC-BY-SA-3.0 or GFDL], via Wikimedia Commons
